Think Like a Man is a 2012 comedy film directed by Tim Story. It was released on April 20, 2012. It is an adaptation of Steve Harvey's book Act Like a Lady, Think Like a Man.
Director:Tim Story
Writers:Steve Harvey (book), Keith Merryman (screenplay), and 1 more credit
Stars:Chris Brown, Gabrielle Union and Kevin Hart
The film follows four couples, the women partners being readers of Harvey's best selling book. When the men learn the women are hooked on Harvey's advice, they try to turn the tables on their mates.
Based on Steve Harvey's best-selling book, Think Like a Man follows
four interconnected and diverse men whose love lives are shaken up
after the ladies they are pursuing buy Harvey's book and start taking
his advice to heart. When the band of brothers realize they have been
betrayed by one of their own, they conspire using the book's insider
information to turn the tables and teach the women a lesson of their
own.
Instead, the relationship comedy "Think Like a Man"
took the crown as it debuted to an impressive $33 million this weekend.
Based on comedian Steve Harvey's bestselling advice book "Act Like a
Lady, Think Like a Man," the PG-13 film performed much better than
expected. (Although I predicted the movie would win the weekend, I
thought it would do so with a moderate $19 million.)
"Think Like a Man" was
produced for just $13 million by Sony-owned Screen Gems, which was also
behind two other pictures that premiered at No. 1 this year: "The Vow"
and "Underworld Awakening." The studio's marketing campaign targeted
African American audiences via appearances on Harvey's morning show,
screenings at historically black universities, and special promotions
on networks like BET.
The effort clearly paid
off. For instance, "Think Like a Man," which was directed by Tim Story
("Fantastic Four"), opened stronger than all of Tyler Perry's movies
except "Madea Goes to Jail." And like Perry's films, the movie skewed
toward adult women, with 63 percent of the audience being female and 62
percent at least 30 years old. It received an excellent "A" rating from
CinemaScore audiences.
